The people who put their hands in their pockets to pay you are your only source of revenue. So it pays to think of them as investments that you can plan, make and then nurture over the long term.

John Doe

CEO of Toto

Thinking this way can cause you to make better decisions, meaning that you start investing in customers and generating a return. “Someone is sitting in the shade today because someone planted a tree a long time ago.”.

John Doe

CEO of Toto

if you treat customers on the basis of their last order value you will inevitably make the wrong decisions about how much to pay to acquire a customer, and how much to invest to keep them

John Doe

CEO of Toto

Thinking this way can cause you to make better decisions, meaning that you start investing in customers and generating a return. “Someone is sitting in the shade today because someone planted a tree a long time ago.”.

John Doe

CEO of Toto

The people who put their hands in their pockets to pay you are your only source of revenue. So it pays to think of them as investments that you can plan, make and then nurture over the long term.

John Doe

CEO of Toto